John Chow has 48,0000 RSS readers. BUT 16,000 are newsletter subscribers–most of those are being double counted.
- 48,000 RSS readers but only 13,000 views on a 9 month old front page video?
- ie. 1,400 views per month on that video
- So only 3% of his RSS Readers watch his video each month?
- BUT that video is on top of the page 30 days a month NOT the average 1 day for a normal post
- SO, if you buy a review you get WAY LESS than 3% of his RSS readers!
But why does John Chow Always talk about RSS? Because he’s a good salesmen.
- Convinces advertisers his RSS count matters, like a telemarketer convinces you that blind cleaning is important
- Getting RSS readers is easy for him, so make it important
- Lost Google traffic, RSS is all he has left
