Category Archives: Mentality

A-List Bloggers = Enron Executives

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Filed under Mentality
 
icon for podpress  Bloggers and Enron [6:39m]: Play Now | Play in Popup | Download
  • A-Listers : Everyone’s “on the take”

Not unlike Enron Execs, all the a-listers have struck deals with other bloggers where everyone involved gets rich off the people below.

  • A-Listers pretend to be shiny white

The Enron shock was so big because business people held Enron up as the corporate example, the quintessential ethical but still profitable business. Once the smoke and mirrors was cleared away we got to see what a joke that was.

  • A-Listers play the blame game

When Joel Comm, scam artists of all scam artists got all the A-Listers to promote his new product, we got to see who is willing to get their hands dirty for a buck. Once his shady billing tactics were revealed the A-Listers quickly pointed out “it wasn’t their fault” for his mistake…In essence showing they blindly promote products without knowing what’s involved OR they knowingly scam their readers.

When Enron fell the execs all pointed the finger at each other, other employees, and anyone else on the take. Of course, they were all in on it but the diffusion of responsibility made them seem less guilty.

5 Reasons to STOP MMO Blogging

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icon for podpress  5 Reasons to STOP MMO Blogging [7:50m]: Play Now | Play in Popup | Download
  1. Niche Saturation
  2. Too many people fighting for too few readers makes it impossible to gain traction.

  3. Planning
  4. As a blogger you haven’t been taught how to plan out a website to make money. Without understand for whom to build the blog, how to build it and how to monetize it, you’ve already screwed yourself over.

  5. Marketing
  6. How do you stand out when you’ve learned everything you know from an A-Lister? All your competition has the learned the exact same things!

    Standing out is impossible if you aren’t any different from your competition. This goes back to planning–proper branding starts from website conception.

  7. Monetization - $$$
  8. What do you sell your MMO visitors? They have heard of the latest affiliate products, they know what your affiliate links look like, they’ve joined all the networks already.

    Not to mention they will use their own affiliate links to get any new products.

  9. Crazy Competition
  10. The principle of competitive exclusion: no two species can vie for the exact same niche. One will always beat the other over time.

    Why compete with people who are experts in this field? Plenty of niches have barely any internet marketers. This one has hundreds vying for little traffic.

3 Questions Bloggers Can’t Answer

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Filed under Mentality
 
icon for podpress  3 Questions [8:52m]: Play Now | Play in Popup | Download
  1. Who is your target audience?
    • Age
    • Gender
    • Income
    • Experience
    • Mentality (ie. what are they looking for?)
    • Problem (what solution can you offer them?)
  2. How will you attract your target visitor?
    • Traffic source
    • Branding
    • Web 2.0 vs Organic Search
    • PPC
    • Viral Marketing
  3. How will you monetize your target visitor?
    • Solution to his problem
    • How much is he willing to pay?
    • Is he ready to buy? (or do you need to convince him?)
    • Conversion rates
    • Monetization type (affiliate product, Adsense [experts only], CPA, list building)

If you can’t answer these questions and lay out your plan then I think we can agree you will have a lot of trouble running a business with your blog.