I Used to Be A Scammer [9:29m]:
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Before I was the Prophet I was a scammer.
This is how I define a scammer
- promoting products or services you don’t personally use
- selling high commission products instead of the free alternative
- promising benefits without having experienced them (ex. You will make money from this ebook [but I didn't])
- this includes leaving out known issues and lies of omission
I was a scammer because I had the MMO Mentality. This was before I broke free.
MMO Mentality - Salesmen
- ABC (Always Be Closing) [ie. Always be selling]
- Sell products to readers
- Convince people of something they don’t want
- Never offer something free if you can find an affiliate
Organic Search Mentality - Store Owner
- Attract buyers NOT browsers
- Offer solutions to problems
- No need to convince, exaggerate or guarantee
It is possible to make money on the internet WITHOUT constantly having to push affiliate products to your readers.
Proof that RSS Readers Are Worthless [7:38m]:
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John Chow has 48,0000 RSS readers. BUT 16,000 are newsletter subscribers–most of those are being double counted.
- 48,000 RSS readers but only 13,000 views on a 9 month old front page video?
- ie. 1,400 views per month on that video
- So only 3% of his RSS Readers watch his video each month?
- BUT that video is on top of the page 30 days a month NOT the average 1 day for a normal post
- SO, if you buy a review you get WAY LESS than 3% of his RSS readers!
But why does John Chow Always talk about RSS? Because he’s a good salesmen.
- Convinces advertisers his RSS count matters, like a telemarketer convinces you that blind cleaning is important
- Getting RSS readers is easy for him, so make it important
- Lost Google traffic, RSS is all he has left
Scam Artists, Snakeoil Salesmen and A-Listers [8:47m]:
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MMO Blogging - The ultimate pyramid scheme
To be in this sector is a question of Screw Others Over OR Get Screwed.
Legit blogger with good content? Link out to the big boys frequently? Follow what they teach, buy their products? — GOT SCREWED
Lie to newbies, sell them a combination of ebooks and software, all but gaurentee success in 3 months. — SCREWED OTHERS
This is a dog-eat-dog sector.
Who Cares About RSS Readers? [4:34m]:
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What is all the hoopla over RSS Readers?
RSS Readers are:
- fickle : “OMG you’re not supporting Ron Paul for President? UNSUBSCRIBED” (this happened to Tech Crunch)
- unlikely to buy
- whores (their RSS readers get around to other blogs)
Bloggers and Enron [6:39m]:
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- A-Listers : Everyone’s “on the take”
Not unlike Enron Execs, all the a-listers have struck deals with other bloggers where everyone involved gets rich off the people below.
- A-Listers pretend to be shiny white
The Enron shock was so big because business people held Enron up as the corporate example, the quintessential ethical but still profitable business. Once the smoke and mirrors was cleared away we got to see what a joke that was.
- A-Listers play the blame game
When Joel Comm, scam artists of all scam artists got all the A-Listers to promote his new product, we got to see who is willing to get their hands dirty for a buck. Once his shady billing tactics were revealed the A-Listers quickly pointed out “it wasn’t their fault” for his mistake…In essence showing they blindly promote products without knowing what’s involved OR they knowingly scam their readers.
When Enron fell the execs all pointed the finger at each other, other employees, and anyone else on the take. Of course, they were all in on it but the diffusion of responsibility made them seem less guilty.
